Jessica Carey is a vibrant and feminine as her hot pink hairstyle, so when she approached us to establish a brand that fit her personality and a website that would create a haven for the creative community she had cultivated on Instagram (with over 100k followers!), we set to work.

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The primary logo features only the wordmark to give priority to the community Jessica is cultivating. However, the accompanying brand illustrations highlight the materials used to create yarn, referencing Jessica’s origins in the textile arts. Special attention was also paid to maintaining brand consistency as Jessica partners with other creatives and makers. Several patterns were created from the brand illustrations to help cement brand consistency as her business grows and evolves over time. 

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