Completed at Talewind Visuals
Launched in 2019
Identity, Menus, Custom Typeface, and Signage
Serving the Greater Good
The team at Isaac’s Room had found success with their flagship coffee shop IKE Box in Salem. With 20 years of experience under their belts, they were ready to expand to the core downtown area of Salem and asked for our help in branding their new venture. I designed a brand that emphasizes the youthful nature of Isaac’s Room’s mission while still conveying the sophisticated yet relaxed aesthetic of the new coffee shop.
Knowing that this brand would extend to their other locations, the hand-lettered wordmark was used to create a custom typeface that would extend the branding through the rest of their design.
Photography: Isaac's Room
Project Manager: Logan Martin